I’m writing a must-read book and need your help

📘 Are you my ideal reader?

I am writing for traditionally successful professionals stressed out and burned out at work. You want more time, balance, and control, but you can’t bring yourself to make a change. Why?

In your mind, you don’t have a big enough mountain of retirement savings to retire quickly and start a new stage of life.

What you may not realize is that a bigger mountain is not the answer! You already have what it takes: you need only to reframe your retirement goal and then align your lifestyle, investments, and how you choose to work.

📙 What is the book’s core message?

More time, balance, and control do not require that you are already financially independent. Some retirement savings does help, but the secret is in choosing to work differently.

📗 What is my promise to you, the reader?

By the end of the book, you will have a comprehensive, math-tested roadmap to confidently regain control of your life sooner than you thought possible, and likely within five years!

A man and his dog. It’s Brian and Izzie at our cabin in northern Wisconsin.

Brian’s Author Bio

Brian Herriot is the founder of Choosy Consultant where he helps successful entrepreneurs find financial freedom and live their best lives. He prepares personalized, comprehensive wealth+lifestyle plans for clients. Brian’s mission with Choosy Consultant is to create a world where we can focus on building character and not building resumes…and get on with living remarkable lives!

Brian is a lifelong management consultant, having worked for Accenture and Point B, and he founded his own consulting firm seven years ago. Between his business and investing strategies, Brian reached financial freedom in 2023, when he took 6 months off work. He was soon drawn to coaching people like himself…successful entrepreneurs ready to assess what success means to them.

Brian doesn’t just teach other consultants, coaches, and small business owners how to semi-retire; he lives it too. Brian and his family spend their summers at their lakeside cabin in Wisconsin, and recently, they took a month-long trip to Portugal. Brian is currently training to ride his bicycle across the country with his dad and son and loves to plan other exciting adventures!

If you’re an ideal reader, be in the know!

Sign up to get my book (2025 release)

Please enter your name and email to get updates about the book. I may also send requests for other ways to get involved, like testing content, finding case studies, and reading early chapters. This will be a many-month adventure. I aim to release the book in late 2025, but let’s see what the publisher thinks!

Why am I writing this book?

That’s easy. If you’re like me, you took the safe and secure path after college. (No judgment here: it’s the noble and honorable path.) And, you’ve been successful in your traditional career, even saved up some money!

But you have an urge to do something more…be something more…to live a remarkable life! And you don’t want to wait (congratulations!). But, moving from “traditional” to “remarkable” requires a stop in between, especially when we’re in the middle of life with family and friends who depend on us.

Geez Brian. My eyes look sleepy, but really that’s just me being thoughtful. I hope you check out the video!

Our first stop has to be “autonomy.” Referred to often as financial freedom, this is a state of living where you’re no longer 100% dependent on your job. You still must work, but you can do it on your own terms.

You are autonomous: in control of how you spend your valuable time. And you are financially free: you comfortably live on a combination of investments and work that you design to fit your life.

My book guides you in developing your Choosy Life!


Tell me more about what’s in the book

(Working Title) Work Whenever: Easy Math for a Rich, Free Life

What is a Choosy Life? When you can work whenever

  • Introduction - What is next for you?

  • Note to Readers - Who is this book for?

  • Chapter 1 - You don’t need to wait to live your best life

Part 1 - Getting ready (and motivated) to live a fuller life

  • Chapter 2 - Craft work you won’t want to retire from

  • Chapter 3 - The easy math behind financial freedom

  • Chapter 4 - Taking stock of your money, work, and emotions

Part 2 - Lifestyle freedom is a three-piece puzzle

  • Chapter 5 - Lifestyle expenses: What is your ‘enough’?

  • Chapter 6 - Investment return: How to invest the smart way

  • Chapter 7 - Work on your terms: Designing the perfect job

  • Chapter 8 - Let’s calculate your financial freedom

Part 3 - It’s a simple yet multi-dimensional, many-piece puzzle

  • Chapter 9 - Your lifestyle plan (Lifestyle freedom plan, part 1)

  • Chapter 10 - Your financial plan (Lifestyle freedom plan, part 2)

  • Chapter 11 - Advanced ways to use the calculator

  • Chapter 12 - Stress test your plan to gain confidence

Part 4 - The journey is the destination

  • Chapter 13 - Take action to begin crafting your choosy life

  • Chapter 14 - It’s time to think even bigger: be remarkable!

  • Bonus Chapter - How do I invest my money?

Sign up to get my book (2025 release)

Please enter your name and email to get updates about the book. I may also send requests for other ways to get involved, like testing content, finding case studies, and reading early chapters. This will be a many-month adventure. I aim to release the book in late 2025, but let’s see what the publisher thinks!

If you’re interested in learning more about me…

Being authentic is hard. I have toyed with sharing my full story for many years. When I learned about private podcasts, I thought “this is it". Please be kind, but also let me know what you think…

This audio journal chronicles my efforts to learn from life’s experiences so I can design a better one. It’s a journey of ups and downs. I hadn’t realized the degree to which these stories of my life have stayed with me. I really hope you can learn from them.
— Brian Herriot